TOEIC_Success_Stories_B2B_Michelin

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Logo, ETS TOEIC. Client success story: Michelin. A black car tire with the Michelin logo stamped above the rim.

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NARRATOR: Michelin is one of the largest tire manufacturers in the world, with nearly 70 factories around the globe. As an international company, Michelin requires employees to work on transnational projects with colleagues from other factories where English language communication skills are crucial.

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A woman fills out paperwork at a counter. Then, she stands next to a coworker within a cubicle while they discuss a spreadsheet on a computer monitor.

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Michelin enables employees to improve their English language communication skills for both personal and professional development. But Michelin needed a way to monitor their employees’ proficiency progress in order to keep staff motivated and ensure they could communicate in English effectively. Michelin uses TOEIC assessments to measure employees' progress, enabling managers to guide employees to their future learning paths and career opportunities.

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A group of four coworkers collect their notebooks and computers as they stand up from a table. They smile and shake hands.

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How can the TOEIC program help your organization?

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Text, Watch Michelin's full success story at T.O.E.I.C. global dot com slash case dash studies slash. Logo, ETS TOEIC. Copyright 2022 by ETS. All rights reserved. ETS, the ETS logo and TOEIC are registered trademarks of ETS in the United States and other countries. All other trademarks are property of their respective owners.